They talk a lot about how color affects the story-line and audience. Color goes way beyond that though- there have even been studies on how color affects us, and our everyday life.
For instance:
- Ever wonder why brides wear white? We all know that its because its supposed to represent purity and innocence. It is supposed to indicate cleanness. And the funny thing is, it seems like none of that matters, who cares if your wedding dress isn't completely pure white- what if you decide to go with ivory instead? People actually talk about this stuff. Speculations and comments are made about the bride. Its completely silly- but its all because of the dress color.
Studies also have shown that color not only can affect our moods- which correlates with why specific colors are used in different movies and plays. Star Wars is a pretty good example of the use of color. Darth Vader was black- signifying death, fear, etc. Princess Leah was dressed in white- again, for purity, innocence. But if you notice, in the original Stars Wars, the use of colors was limited- to specific scenes, especially for fight scenes with the lasers, which would excite the audience.
Color can also affect our memory! They say that color can influence people's memory, and in a very good way. Color can help remind people of certain things, and also grab their attention. This would aid people when they were trying to memorize things. Research has also shown that color can significantly remember events and objects. Think about it, can you remember what your conversation was on your first date, or can you remember what he wore?
It is interesting how much color can affect our everyday lives, yet usually it goes unnoticed.
http://www.yenra.com/color-psychology-memory-affect/ ( the link to color and memory)
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